Against the Kindle Fire from Amazon, Barnes & Noble launches the tablet Nook

U.S. bookseller Barnes & Noble presented Monday, November 7, a new multimedia tablet, the Tablet Nook, Nook variation of the reading light, which, like the Amazon Kindle presented by Fire in September, can watch movies and surf the Internet. "The Nook Tablet provides access to movies, TV programs, music and more through the best entertainment services like Netflix, Hulu Plus, Pandora and others, and a collection of applications of high quality, quick navigation of Web and email, "said Barnes & Noble.

The device features a color touch screen of 7 inches (17.8 cm) diagonal, as the Kindle Fire, which exceeds the price of 50 dollars (199 dollars, 144 euros for the Kindle Fire; 249 dollars, 180 euros for the Nook Tablet). However, it remains much smaller and cheaper than the Apple iPad, with a screen of 9.7 inches (24.6 cm) and whose entry model costs $ 499. It will be sold exclusively in the United States "on or about November 17", two days after the Fire and Kindle in time for the shopping season later this year. The two competing devices are connected via networks of wireless Internet.

Barnes & Noble, the largest bookstore chain in the country, arrived on the market for reading lights in 2009, two years later Amazon, but opposes competition affirmed. He has surpassed Amazon, the market leader, to introduce color and touch screens.

PRICE REDUCTION

Like Amazon in September, Barnes & Noble also announced a refresh of its single reading lights: the entry-level model, tactile, is now worth $ 99, while a color model, which does not allow watching movies but Web access and email, is sold 199 dollars. All these devices are connected only by wireless.

Amazon now sells its tactile models in black and white, 99 to 149 dollars depending on whether they are connected to 3G phone networks, and its entry-level model, not touch, to 79 dollars. Sarah Rotman Epps for, an analyst at Forrester Research, Barnes & Noble is with his tablet device "that all-inclusive", providing "a decent price" of performance than the Kindle Fire.

"Compared to Amazon Kindle Fire, the Nook Tablet has a longer battery life (9:00 instead of 7), two foix more memory and almost twice as much RAM - a speed that will make the device more convenient to use, more responsive to consumer media and multitasking between applications, "writes Ms. Rotman Epps on the blog of Forrester Research. And she said, the Nook has a few advantages to "take market share" to Apple and Amazon, including the fact that users can go to library to solve their problems with the Nook, and perception in public opinion that Shelves are anyway relatively expensive items, so that "the shelves of Barnes & Noble and Amazon have both the look very good business."