Google+ finally opens its doors to business

Highly anticipated by the companies, Google has launched the enterprise version of its social network, Google +. Mountain View firm had taken his time to adapt its tools to the needs of companies.

Google's social network is now ready for business. After individuals, they can now create pages, called Google Pages + in their name or brand. What looks like a page on Google +, not surprisingly, we find the known ingredients on Facebook. It provides a way for companies to be present on the social network to interact with clients, share information on upcoming products and services, answer questions, and more.

Individuals can connect with companies and brands they love. They can assign a 1 (equivalent to "Like" on Facebook) Google + pages and share them with the rest of their network. Users can integrate brands or companies within their circles and thus be informed of upcoming offers products or services. Most users feel that the pages are neither more nor less than a profile suitable for companies or brands, similar to those known on Facebook. The only small addition is the integration of the Direct Connect feature that indexes the page directly in the search engine. Simply adding + before the name of the company or brand to be redirected directly to the page Google +. This function is currently being deployed.

Managing the fragmentation of social networks

Now that Google Pages + are available, it will be interesting to see if companies will move towards this social network or if they prefer to stick to Facebook. Maybe some companies are reluctant to be present on both social networks to do a favor after later. Several questions may arise, is that the content will be adapted on both networks? if one chooses Google +, are there any migration tools from Facebook? and so on.

It is likely that initially, some companies are testing the double life of many social networks and choose after a trial period of one that is most relevant or the most traffic. For now, the presence of companies are moving towards social networking and more oriented to mass public as Facebook, Google + Twitter or dedicated son. They have a more institutional presence and focused on social networks like Linkedin and Viadeo.